![Challenges & solution](https://configurator.esyon.de/out/pictures/ddmedia/Unterseite Hero.png)
Challenges and success factors
![Challenges and success factors](https://configurator.esyon.de/out/pictures/ddmedia/2020_07_Oxid-Shop-und-Produkt-Konfigurator.png)
Why the logic for the configurator should not start in the web store
As a manufacturer and refiner in industry and SMEs, you face a key challenge. If you sell products that can be customized by your customers, such as servers, laptops, desktop PCs, cars, motorcycles, roller shutters, doors or windows, then you need a product configurator in your online store. Easier said than done, because ...
... the configurator must communicate seamlessly with the merchandise management system, otherwise you will not be able to manufacture or sell anything.
Challenge 1 - Configurator & Webshop
+The configurator is often implemented where potential buyers need it first: In the web store. That's why the configurator logic ends up in a place where a lot of programming effort goes into - the backend of your e-commerce solution. No sooner said than done, a lot of money invested: Frontend and backend deliver a reasonable result. BUT ...
... Ultimately, the data of the configuration ordered by the customer must also be transferred from the web store to the ERP - and back again. This is the only way production and logistics can work and the only way the buyer can view the stock of the individual components and items before checking out.
Challenge 2 - Configurator & Middleware
+Challenge 3 - Configurator & sales team
+The solution
![The solution](https://configurator.esyon.de/out/pictures/ddmedia/Konfigurator-Auto-Esyon.png)
The Dynamics 365 product configurator for all common e-commerce platforms
Do you sell customizable products such as servers, laptops, desktop PCs, cars, motorcycles, roller shutters, doors or windows? Do you need a product configurator for Microsoft Dynamics 365 Finance that is as individual as your business? Then we have the right solution for you. Our product configurator is directly integrated into Microsoft Dynamics 365 Finance and can be used for all common e-commerce platforms such as Magento, shopware, OXID eShop and many more.
Let your customers easily configure and purchase highly complex products in the online store of their choice.
Dynamics 365 Product Configurator - Simple to complex variants
+Dynamics 365 Product Configurator - Synchronization & Performance
+Dynamics 365 Product Configurator - connection to OXID eShop
+![](https://configurator.esyon.de/out/pictures/ddmedia/Produkt Konfigurator Prefooter Left@1,5x.png)
![](https://configurator.esyon.de/out/pictures/ddmedia/Produkt Konfigurator Prefooter Right_1.png)